Basics Category Mix: Underwear, Undershirts, and T-Shirts for One-Stop Wholesale
The basics category mix works because the three categories share the customer’s basket: the same shopper buys the underwear, the undershirt, and the t-shirt in one trip, and the retailer that sources all three from one program gets a consistent fit, a consistent fabric story, and a single reorder rhythm. The one-stop mix does not

